Dearest Third Cousin,
This article began with the idea of questioning the term
Retro and like all good things evolved and led to more questions about
commercial fashion and style. While researching this article I watched Sofia
Hedman’s (fashion curator and exhibition designer) closet interview on
Stylelikeu.com and was struck by this quote: “It’s not that I’m against the
commercial side of Fashion it just that I like things that make me think a
little bit more”. I realised that the term Retro had made me stop and think
about fashion (admittedly I think about fashion a lot) but this term has really
made me question the type of clothing I choose to wear and how this has
influenced my personal style. For me trend based fashion rarely makes me think
and I have to ask does it really make anybody question or develop their
personal style?While we have become accustomed to mass consumption of mass
production is this how we should shop? And are these clothing items adding to
our personal style or taking away from it? While like Sofia I have no problem
with commercial or trend based fashion; I need to feel like a trend fits with
my personal style.
Trends are in my opinion indicative of our culture and our
need to express ourselves through Fashion. I do not see this as a negative by
any means; in fact if trends can feed into and enhance your personal style I
think it’s a great thing. What can be negative is when fashion and personal
taste are prescribed. Freedom of expression through personal style the motto of
Stylelikeu.com is a great way to curate your fashion/style choices. Another
interview on Stylelikeu this time with Princess Julia (DJ, writer and artist)
suggested that “When you have a personal style you don’t have to follow a
trend” this statement again caused me to stop and think. I shop quite often in
Vintage/ Charity shops, flea markets and independent boutiques, many of these
establishments incorporate retro themes in their identity? How does the term
Retro and perhaps by extension Vintage fed into trend based fashion? Are retro and vintage mutually exclusive or do
they complement each other? I approached some lovely people and asked their
opinion on the issue of Retro and Vintage in today’s fashion climate and asked
them to respond as it pertains to them.
Mary-Joe Murphy owner of Mercury Goes Retrograde Vintage
store began her response by detailing her definition of retro:
” For me, the term retro refers to any item from the recent
past (ie.the 60s to the 80s). I sell some items of furniture and it is most
evident in furniture the difference between antique, vintage and retro. A
Georgian table, for instance, is immediately known as an antique, coming from
the early 1800s. There then was a dramatic shift in design before the Second
World War, the art deco and art nouveau movements of the 20s and 30s, and here,
for me, is the beginning of vintage. Retro, is then the simple lines and
cheaper materials of the 1960s and 70s.”
Sinead Lally owner of Cotton Face Vintage explains her idea
of retro and the popular visual icons that identify retro for her:”
“My vision of retro is funky colourful, playful loud and has
its own collective music beats.
Yes it's another cleverly disguised trend in a market
that is already over saturated with fads but it works if it's used correctly. I
only like to see the word attached to certain things like flares, 60,s
dresses , floral curtains and wallpaper , V.W beetle vans , big
sunglasses and things like that , retro used anywhere else or loosely on ones
tongue just to actually clarify that they mean vintage doesn't work for me
either."
Another aspect of the Retro/Vintage debate is that of “retro
style” and “vintage-style” products, which are common in today’s fashion
environment. Sinead explains:
“I think with vintage now a day’s people are far more aware
of it and know the real deal - most people want the real deal rather than a
vintage inspired "copy" from a high street store for nearly double
the price! Everything in the stores right now is vintage inspired and are
total copies but really good copies! There are a couple of stores at the moment
that have amazing pieces to offer but the price tags are a little high. I buy a
lot of vintage being a vintage buyer and I look at their tare and wear before I
buy and the craftsmanship that has gone into them is amazing.”
Mary-Joe explains further about this issue:
“My problem lies with the terms "retro style" and
"vintage style". Vintage and retro clothing are not only examples of
the fashions of particular eras, but they are, more often than not, made of
better quality materials than modern clothing and finished better, often being
lined and hand sewn. By dressing in vintage and retro clothing one is also not
supporting modern day sweat factories or child labour or all of the other
abuses that take place in both our social and physical environments in pursuit
of money and the latest trends. "Retro Style" is merely an item with
a similar neckline or hemline as an original, but with none of the integrity of
the original.”
So when Vintage clothing offers so
much integrity and quality why do we opt for “Vintage inspired” or “retro style
clothing”?
Personal Shopper and Stylist
Nastasha Crowley Offers this simple explanation that “ people can still be a
bit funny about trying out vintage shops, I think its pre-loved but they just
think its pre-worn!”
Sinead also describes how many of
the Vintage styles she comes across “are amazing. They had sooo much fun making
and designing clothes back then - I mean the stuff I come across is crazy and
they used to wear it without a second thought with huge hair!!” Perhaps we just
aren’t as adventurous are we used to be? Are we afraid to wear something too
“out-there”?
Natasha I think exemplifies how many women
incorporate vintage into their wardrobes she “wouldn’t generally wear head to
toe vintage, I might pair a dress from the 60's with a pair of boots from
Topshop. I think everyone these days is striving for individuality in the era
of fast fashion but then that vintage look can become a uniform. From a
personal shopping aspect clients will tell me they like the 50's, 60’s etc. but
will want me to recreate that for them on the high street.”
Again we are all striving for
individuality but as Sinead describes many of us choose not buy the real deal “some
choose not to buy actual vintage because they don't like the thought of wearing
second hand or "smelly clothes" I heard this a lot and would opt for
the high street version “vintage inspired” instead, that to me is fine and each
to their own. I suppose that's where the high street have tapped into, maybe
unbeknownst to themselves”
As Natasha said Vintage and high
street clothing can be used to create an individual look where does retro fit
into this conversation or should it have a place at all?
Freelance writer and Blogger
(theLiceniate.com) Sarah Waldron explains that:” A retro something isn't a
genuine artefact, it is bland, impersonal impersonation and pastiche. The word
itself leaves a bad taste in my mouth. It's the kind of word that, if
used unironically, will cause the user to squirm with embarrassment at a later
date, like reading back in a diary and realising that you really overused the
word 'groovy'. 'Retro' and all the ersatz things that it implies will
eventually be consigned to the dustbin of outdated buzzwords and, ironically,
only then will it become vintage!”
So if retro will become the new
vintage, what exactly will be the 2010’s defining style feature be? “Vintage
has come in, in a huge way and brought back mostly every era imaginable I
don't know if we can look back and think of what style we were wearing in 2010,
I’ve often thought of that point, and I don't think 2010 will have an impact
like the "retro" years”. I have to agree with Sinead owner of Cotton
face vintage. I think our obsession with personal style has led to a break away
from one prescribed design style and therefore we may not be able to associate
the 2010’s with a particular dress cut (i.e 1950’s swing skirt) or trousers shape(i.e
1970’s flare).
Whichever side of the debate you
find yourself on I think we are moving towards an era of conscious consumption and
vintage and retro clothing are a part of this. Nastasha brilliantly explains
the joy of discovering a great vintage piece “For me vintage is all about the
excitement of the rummage, of never knowing what gems you might uncover I once
found a stripey blazer in a vintage shop in London with two german pfennings in
the pocket. It’s the loveliness of these little finds that attracts me to
vintage”. If rummaging isn't your thing
don’t be put off as most vintage stores, in my experience, are small and very easy to
navigate. Another great thing about the vintage shopping experience is how
personal it is, Mary-Joe (Mercury Goes Retrograde can be found on Drawbridge St
right at the back of Dunnes on Patrick street) is always on hand to offer
advice to her novice and seasoned customers and online gems such as Cotton face
Vintage which can be found on Facebook offer are never but a comment away and the
delivery is super-fast too! Other Cork institutions include Miss Daisy Blue
which by the time of print should have moved to a new and bigger unit right
across the way from its old home and Turquoise Flamingo
always has loads of treats in it's new online store!
Love,
Sarah
x
Images via: wehearit.com
